Our Core Values

At Its Mental, our core values drive our mission to create a preventative, proactive, and supportive approach to mental health and physical wellbeing. These values shape how we support individuals, workplaces, schools, and communities in fostering a culture of wellness.

1. Prevention Over Cure

We believe in proactive wellbeing, focusing on early intervention and prevention rather than crisis management. By embedding positive mental and physical health habits, we help individuals and organisations stay well before problems arise.

2. Holistic Wellbeing 

True wellness includes mental, emotional, physical, and social health. We promote a balanced, whole-person approach, ensuring that all aspects of wellbeing are considered and supported.

3. Inclusivity & Accessibility 

Wellbeing is for everyone. We champion diversity, equity, and inclusion, ensuring that our programs and strategies support all individuals, including neurodiverse and marginalized communities.

4. Empowerment & Education 

Knowledge is power. We equip individuals, workplaces, and communities with the tools, training, and strategies needed to take control of their own wellbeing. We believe in self-awareness, growth, and lifelong learning.

5. Positive Culture & Connection 

Wellbeing thrives in supportive environments. We foster kindness, open conversations, and psychological safety, ensuring that everyone feels heard, valued, and connected.

6. Innovation & Continuous Improvement 

We stay ahead of the curve by integrating evidence-based approaches, research, and innovation in mental health and physical wellbeing. We are committed to evolving with the needs of our communities.

7. Collaboration & Community Impact 

Wellbeing is a collective effort. We work with businesses, educators, and local organisations to create long-term, sustainable wellbeing strategies that make a lasting difference.

At Its Mental, we are more than a wellbeing initiative, we are a movement committed to changing the way mental and physical health is approached. Together, we can build a future where staying well is the standard, not the exception.  #StayWell

Crisis Signposting

Your mental health is as important as your physical health.

You will not be wasting anyone's time by reaching out.